PHASE 1
LAYING THE GROUNDWORK
In this phase, we establish the reasoning behind the brand and its services. We distill it into a system that becomes the foundation of the brand, its core. This phase includes
Brand Naming
Brand Identity
Product Naming
Brand Strategy
Tone of Voice
Brand Architecture
PHASE 2
BUILDING BLOCKS
A great brand is reflected in every touchpoint. We take the brand’s vision and create customer facing solutions
Branding
Packaging Systems
UX & Web Design
Art Direction & Production
Content Creation
Systems Design
Signage Design
PHASE 3
THE LAUNCHPAD
In this phase, we get ready for activation. It includes telling the brand story, working together to leverage and build an audience, media and a clear message to lead with.
Social and Content Strategy
PR
Digital Ads
Experiential Design
Post Production