VIA RIYADH

Via Riyadh is the world’s premier destination for experiencing luxury, steeped in local tradition and heritage. It is a Luxury Brand Confluence that offers lavish levels of comfort and exclusivity. An architectural masterpiece inspired by the Salmani architecture and urban style, VIA Riyadh was designed to work in perfect harmony with the local identity of the capital, preserving the unique identity of the city. Life Jacket worked with Via Riyadh to create an identity system that consists of all the touchpoints across every mediums and distilled it into a comprehensive brand guideline.

• Identity design and expansion
• Signage design
• Social Media templates
• Brand Guidelines