Pattern Store

A concept store needs a conceptual identity, don't you agree? Inspired by the name, we focused on the pattern and played with it to make a fun, dynamic brand that goes along with the whole idea of the store. With research and public opinion, we strategised using a lowercase word-mark to showcase the casual, creative nature of the place and it's offerings. We supported the logo with a visual identity that could encompass the wide variety of products that the store handles and become a flexible container for all unique applications.